BLACNEK is an apparel line branded to help people of all backgrounds connect to one another through an experience of culture transformation.

A play on words, BLACNEK combines the polarizing labels “Blacksheep” and “Redneck” with a touch of humor, friendliness and a warmth of spirit that stands for unity among traditionally outcast groups of people.

In short, the mission of BLACNEK is use the powerful, intimate medium of clothing to transcend “class warfare” by demonstrating that people from all walks of life can enjoy one another, whatever they may endeavor.

By disabusing people of the commonly held notions that rednecks disdain blacks and blacks disdain country life, BLACNEK is designed to shatter stereotypes, build relationships and rally different races around common causes.

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Whether it’s a hunting and fishing city-living country singer or a free running, graffiti labeling country-raised hip-hop artist , different BLACNEK designs will promote togetherness at every turn, by showing unlikely characters enjoying unlikely activities—together!

BLACNEK also promotes the idea that people can be themselves, even if their style or preferences don’t conform to the norms of their culture.

Finally, BLACNEK promotes the powerful idea of forgiveness among people historically at odds with one another.

We believe BLACNEK promotes the value being accepted, and—when properly encouraged—enjoy treating one another the way they want to be treated. BLACNEK prompt these ideals through powerful art, personalized on clothing that will be attractive, humorous and compelling.

Please join us as we at BLACNEK quote and brand ourselves in believing that life begins when you start “Living Cityfied Country”.